1. ACKNOWLEDGE: Fair point - cost matters, especially when you're already running lean on tools. 2. REFRAME: The thing is, "free" isn't really free once your team is building manual workarounds around the tool's limits - those hours add up fast for a marketing agency juggling multiple client timelines. The cost isn't the subscription, it's the time your team spends compensating for what the tool can't do. 3. PROOF OR SPECIFIC: Agencies your size typically report saving 4-6 hours a week per project manager once they stop manually tracking what the free tool can't handle. 4. NEXT STEP QUESTION: Would it help to walk through exactly where your team is hitting those limits right now, so we can show you what specifically would change? 5. SHORT VERSION: Totally get it on cost - but the free tool's limits are probably already costing your team hours in workarounds. Want me to show you where those hours are going?